Something I haven’t talked about on this blog in quite some time is the Star Wars franchise. Star Wars is a sci-fi series that has been running for over 30 years now, and is one of the most well-known franchises in the world. Almost every film makes a killing at the box-office, even if the quality of some of its entries can be debatable. The age-old tales of space samurai and evil cyborg dads has captured the imagination of multiple generations.
So, it’s unsurprising that the series has gotten more of a resurgence in the past few years. We’ve had new movies, new comics, new cartoons, new games, on top of much needed updates to older Star Wars games. There’s never a lack of content for Star Wars fans, it seems. With all the new movies out, of course there’s going to be trailers and advertisements coming out by the dozens.
Unfortunately, Star Wars seems to have a hit a snag when it comes to trailers. A lot of Star Wars movie trailers seems to be over-obsessed with showing the same elements over and over again. Look at the trailers for the last 3 Star Wars films. We’ve got scenes in the trailers depicting one of the heroes turning to the dark side, a bunch of classic characters we haven’t seen in years, and a ton of scenes that are taken out of context just to put butts in seats.
Now, this isn’t anything new. Trailers are meant to entice viewers by showing them all these amazing things, which isn’t exclusive to movie trailers. The thing is that Star Wars doesn’t need to do this, because it will sell really well regardless. Lately, I feel the newer Star Wars trailers have been obsessed with showing you the best parts of the movie.
While I liked Star Wars: Rogue One, I felt that the trailer showed a bit too much of the epic action sequences. Likewise, the trailer for “The Last Jedi” felt as though it was trying too hard to emulate the feel of Rogue One’s trailer. Both trailers seem to feature a lot of the elements I mentioned earlier, such as heroes turning to the dark side and out of context scenes.
I feel like the Star Wars trailers are being designed to be too enticing nowadays, which goes against how they were in the past. Sure, those trailers were still meant to entice people, but they were done differently. They were obsessed with showing you a ton of nostalgia, the best scenes in the movie, and characters joining the bad guys. These trailers were great because they were well-written, showed enough of the film to be interesting, and weren’t obsessed with shoving nostalgia in your face.
Say what you will about the prequels, but Episode III had a truly amazing trailer. The best part is that the trailer was entertaining in its own right, without showing too many of the biggest and best scenes in the film. I feel that trailer had a good mix of enticing, exciting, and exhilarating content. Heck, I remember the first time I saw this trailer in a theater full of people. Right when the clips started playing on the big screen, I heard a man in back shout “YEEEEEEEEEEEAH!” as loud as he possibly could.
This factors into another problem I have with Star Wars trailers, which has to do more with the movie side of things. Nowadays, Disney is focused on giving us a new Star Wars movie each year. That means we have a steady stream of new Star Wars movie trailers on a yearly basis, taking away a lot of the mysticism of a trailer releasing.
You’ll never hear a person shouting merrily when a Star Wars trailer starts playing on the big-screen nowadays. It’s just an awkward silence, with the occasional cough or kid screaming in the background. The thing is, a trailer doesn’t define how good the movie itself will be. A good trailer could be attached to a bad film, or vice versa. While I do like the newer Star Wars movies, I just can’t get behind the advertising.
The repetitive use of certain elements, characters, or story beats causes these trailers to lose some of the “magic” that Star Wars would normally evoke. I’ll still keep watching the Star Wars movies as long as they are entertaining, but I could care less for trailers that are shoveled out for them. While most people may enjoy said advertisements, I’m just sick of the rigmarole circling around them.